6 Reasons why an esthetician that works at a spa should have their own website

Should I have a personal website if I work at a spa?

The front desk of our spa had the prettiest and sweetest receptionists. Bubbly, fresh-faced and….inexperienced in booking our large crew of massage therapists and estheticians.

 Listening to them trying to explain services they had never experienced was well….. as painful as a Brazilian wax. 🥴

The crazy thing is, these girls were in charge of our business. If a receptionist liked one esthetician more than another, she would get booked more often.

When a client would call for an appointment with me but I was already booked, they would ask if they would like to be booked with another esthetician rather than offering other days and times with me.

We had a revolving door of receptionists/college students that never seemed to stick around long enough to embrace the training. By the time they were walking out the door, they were finally just starting to ask clients if they would like to rebook.

This story wasn’t just a one spa situation. I worked at 3 different spas and they all had this issue.
I was trying so hard to hang onto my clientele and I needed a solution, so I got a personal website.

If you’re an esthetician, I highly recommend creating a personal website. It’s a great way to build your brand, generate leads, and connect with clients.

• Build a personal brand: A personal website is a great way to build a personal brand and showcase your skills and experience. This can help you stand out from the competition and attract new clients. You should always be cultivating your personal brand, even if you are an employee. (Do you want to know more about Branding? If so, keep an eye on your inbox for a coming blog post).

• Explain your Services: Do you offer a service that needs more explanation, like Reiki or Dermablading? At the spa, I was the only person that was attuned as a Reiki Master. So having a personal website let me describe the service in my own words and helped my brand as an expert on the topic.

• Generate Leads: Not every spa excels at marketing and lead generation, and we as service providers are responsible to keep our clients happy and coming back. A personal website can also be used to generate and nurture leads. You hand out a personal business card with your website address and include a contact form on your website to collect emails for some easy email marketing. You can forward those leads to the spa or just add a booking link to the spas online booking service.

• Book appointments: If you want to keep your personal website separate from the spa, you can also use your website to book appointments from your personal leads. This is a good way to start building your solo business while still having a paying job. I actually had a side business when I worked at the spas. It was mostly friends and family, but when I finally moved on from the spa, I had a small clientele to start with.

• Connect with clients: Your website can also be used to connect with clients. You can share updates about new products and services, and special offers that. This can help you stay top-of-mind with your clients and encourage them to return for future treatments.

• Promote yourself: Finally, your website can be used to promote yourself and your business. You can include testimonials from satisfied clients, host your blog, share articles and link to your social media profiles. This can help you attract new clients and build your reputation as a trusted esthetician. You can become an expert in your field and build trust.

If the spa suddenly closes, what would happen to your business?

All three of the spas that I worked at closed within a single year, but thankfully I had my little clientele and a website to keep me visible and easy to locate. I also had positioned myself as a professional business woman.

If you are interested in learning more about Branding and having a High-Converting Website, please reach out.
I specialize in website design and branding for Beauty Professionals.