How a blog can help your beauty business

How Starting a Blog Can Bring New Clients for a Beauty Business

Blogging is a great way to connect with potential clients and build your beauty business. When done right, a blog can help you establish yourself as an expert in your field, generate leads, and drive traffic to your website.

I spend a lot of time in the beauty groups on Facebook and the question that I see most often is “How do I get more clients?” If you are a solo esthetician, hairstylist or spray tanner, chances are you are always looking for a way to attract a clientele without breaking the bank on spendy ads. 

Here are some of the benefits of starting a blog for your beauty business:

• Be the expert in your industry! 

One of the best ways to attract new clients is to establish yourself as an expert in your field. A blog is a great way to do this by sharing your knowledge and expertise with your readers. When you write blog posts that are informative and helpful, you position yourself as a trusted source of information. This can make potential clients more likely to choose you over your competitors.

• Generate leads

A blog can also help you generate leads for your beauty business. When you write blog posts that are interesting and engaging, you encourage readers to subscribe to your blog. This gives you the opportunity to collect their email addresses, which you can then use to market your business to them. This is so much more effective than using just social media because you will actually own your email list. You do not own your social media audience and you are totally at the mercy of their fussy algorithms, which determine whether you get seen or not.  

And what if you get locked out of your account, or someone reports you and you can’t post until it get resolved. These issues happen all the time. Which is why having an audience that has opted in and invited you to their personal email inbox is a much more valuable contact.

You can also link your booking app in the post, so they can book you on the spot. Book em while they’re hot! 

• Drive traffic to your website

A blog can also help you drive traffic to your website. When you share your blog posts on social media and other online platforms, you can attract new visitors to your website. This can help you increase brand awareness and generate more leads for your business.

If you’re thinking about starting a blog for your beauty business, here are a few tips to help you get started:

• Choose a niche

When you’re first starting out, it’s a good idea to choose a niche for your blog. This will help you focus your content and attract readers who are interested in what you have to say. You can focus on a specific type of beauty service, such as hair styling or makeup artistry. 

For example, my blog niche is for the beauty industry that have concerns about marketing and attracting clients. I build websites for the beauty industry, so when a spray tanner searches for website help, my blog has a good chance of showing up in the search engine bringing a motivated client right to my door. 

• Write high-quality content

The most important thing is to write high-quality content that is informative and engaging. They should also be relevant to your target audience.  A blog doesn’t have to be some serious dissertation on the merits of eye cream. It can fun and lighthearted, while still informing your audience. 

Most of my content comes straight from the questions I see on Facebook. This is a way to answer their questions in a longer form while also including keywords that help me rank higher in search engines. Win win!

• Promote your blog

Once you’ve started writing blog posts, it’s essential to promote your blog so that people can find it. You can promote your blog on social media, email marketing, and other online platforms.

Starting a blog can be a great way to connect with potential clients and build your beauty business. By following these tips, you can create a blog that will help you achieve your business goals.

Here are some additional tips for writing blog posts that will attract new clients for your beauty business:

• Use keywords and phrases that your target audience is likely to search for.
• Write about topics that are relevant to your target audience’s interests.
• Use images and videos to make your blog posts more visually appealing.
• Promote your blog posts on social media and other online platforms.
• Respond to comments and questions from your readers.

By following these tips, you can create a blog that will help you attract new clients and grow your beauty business.  

If you need help starting a Blog reach out to me. I build websites for female entrepreneurs, beauty business owners and women in the entertainment industry using the Showit platform. 

Book a Discovery Call to see how I can help

April Banda ❣️